The hospitality of a place ruled by the heart.

Fontanafredda is located in Serralunga d’Alba, a world of hills with ancient origins which has always had a vocation for the production of great wines, particularly Barolo. 

The Estate was founded in 1878 by Count Emanuele Guerrieri of Mirafiore, son of the king of Italy, Vittorio Emanuele II, and Countess Contessa Rosa di Mirafiore. It occupies 110 hectares of land, 85 of which are used for the specialised cultivation of Nebbiolo, Dolcetto, Barbera and Moscato grapes. Fontanafredda has an active structure dedicated to welcoming tourists and offering excellent hospitality.

A wide variety of activities are offered by the estate.
The tour of the nineteenth century cellars, where the great wines of Piedmont age, offering visitors the chance to see all the majesty that makes these cellars so surprisingly beautiful, so much so that they are considered to be among the 100 most beautiful wine cellars in the world. Tastings and shopping in the Wine Shop, which sells the still and sparkling wines of Fontanafredda, as well as the food and wine products proposed by the estates and cellars affiliated to Eataly’s Vino Libero project.
Lunches and snacks served at Osteria Disguido, open for lunch every day. Refined and elegant dinners at Ristorante Guido in the Royal Villa, where guests can enjoy the most unforgettable experience, sampling traditional, seasonal and memorable cuisine.
The chance to stay at “Foresteria delle Vigne”, a small and very charming hotel with 11 rooms, in the heart of the Fontanafredda estate. 
Meetings in the modern Congress Centre, where there are two fully equipped meeting rooms, with a capacity of 60 and 190 places, a café for a coffee break and a spacious lounge.  The Garden del Lago is a liberty style pavilion made of iron and glass, opposite a lake inhabited by swans, in the grounds of the estate. The idea venue for events and ceremonies.


A group of companies united by a passion for hard work and the desire to fully satisfy their clients await you, in places where not only will you have the chance to appreciate their many wonders, but also the experiences they offer. A journey that you, yourself, will create, discovering lands, stories, food and wines, narrated by those who live and work here every day. A journey among historical residences, winery tours, tastings and relaxation, characterised by the finest hospitality and cuisine.